01 / 11Build Now
What is your business called?
Typed once, stored exactly as you write it — never paraphrased. The one question that cannot be skipped. Started the interview already? Anything you answered there carries over.
We need a name — everything else can wait.
02 / 11Build Now
What does it sell or do?
Plain words. A sentence or two is plenty — also stored verbatim.
03 / 11Build Now
Why did you start it?
Your own sentence here is worth more than any generated paragraph. Say it like you would to a customer.
04 / 11Build Now
Who is it for, specifically?
The narrower the better. “Everyone” tells the copy nothing.
05 / 11Build Now
What do people say when they recommend you?
A real sentence from a real customer, quoted word for word. If you do not have one yet, skip — we will not invent one.
06 / 11Build Now
What should a visitor do?
The one action the site exists for — book, call, buy, visit.
07 / 11Build Now
What makes you different from the shop down the road?
One concrete thing. If you cannot name one yet, skip it — a gap beats a boast.
08 / 11Build Now
Do you have photographs of the business?
Either answer is fine. Photo upload attaches when your site's storage is provisioned — until then this choice only tells the design how much weight to give imagery.
09 / 11Build Now
How should it feel?
Six sliders, plain words at both ends. There are no wrong answers — the middle is a real position, and everything stays adjustable later.
10 / 11Build Now
Pick a design world.
Three complete directions — type, colour, rhythm and imagery grade decided once, applied everywhere. The flagged one is where your sliders land; take it or overrule it.
11 / 11Review
Your brief, exactly as you set it.
Stored in this browser, word for word. Skipped answers stay visible as gaps — they are never filled in for you.
What attaches next
- Follow-up questions shaped to your answers are generated when the build service runs — nothing here invents them in advance.
- Photos and logo upload attaches when your site's storage is provisioned; files go straight there, never through this page.
- Your taste positions and world choice travel inside the brief below, so the first build already knows how it should feel.
Optional. Stays in this browser with the rest of the brief — nothing here can send it anywhere yet.
The build service is not live yet: this brief lives in your browser and in the downloaded file until you send it with a build. Clearing this site's data erases the browser copy.