01 / 10Build Now
What is your business called?
Typed once, stored exactly as you write it — never paraphrased. The one question that cannot be skipped. Started the interview already? Anything you answered there carries over.
We need a name — everything else can wait.
02 / 10Build Now
What does it sell or do?
Plain words. A sentence or two is plenty — also stored verbatim.
03 / 10Build Now
Why did you start it?
Your own sentence here is worth more than any generated paragraph. Say it like you would to a customer.
04 / 10Build Now
Who is it for, specifically?
The narrower the better. “Everyone” tells the copy nothing.
05 / 10Build Now
What do people say when they recommend you?
A real sentence from a real customer, quoted word for word. If you do not have one yet, skip — we will not invent one.
06 / 10Build Now
What should a visitor do?
The one action the site exists for — book, call, buy, visit.
07 / 10Build Now
What makes you different from the shop down the road?
One concrete thing. If you cannot name one yet, skip it — a gap beats a boast.
08 / 10Build Now
Do you have photographs of the business?
Either answer is fine. Photo upload attaches when your site's storage is provisioned — until then this choice only tells the design how much weight to give imagery.
09 / 10Build Now
Which one feels like you?
Six small previews, set in real type and colour and carrying your own words. Pick the one that feels right — there are no wrong answers, and none of them has a name. None of these is you? Ask for six more.
10 / 10Review
Your brief, exactly as you set it.
Stored in this browser, word for word. Skipped answers stay visible as gaps — anything inferred later arrives flagged for your review, never silently filled in.
What attaches next
- Follow-up questions shaped to your answers are generated when the build service runs — nothing here invents them in advance.
- Photos and logo upload attaches when your site's storage is provisioned; files go straight there, never through this page.
- The specimen you picked travels inside the brief below — world, palette and axes, no names — so the first build already knows how it should feel.
Optional. Stays in this browser with the rest of the brief — nothing here can send it anywhere yet.
The build service is not live yet: this brief lives in your browser and in the downloaded file until you send it with a build. Clearing this site's data erases the browser copy.